4 Key-Elements for Measuring Social Media Performance

Social Media has become an integral part of the marketing strategies to run an online business efficiently. Why?

It is being noticed that from 2008 to 2017 that %age of US population with a social media profile is increased at a prodigious rate from 24% to 81%. It means the larger online audience has started indulging in social media network for their day to day requirements.

Many e-commerce store holder claims that audience is largely prefers to shop from social networks including Facebook. Continue reading “4 Key-Elements for Measuring Social Media Performance”

How To Increase Your Conversion Rate With Video Marketing

Video has no more an entertainment medium only, it has also gained its position as the most phenomenal marketing strategy.

Many successful entrepreneurs have noticed a prodigious growth in their conversion rate after incorporating videos into their business protocols.

According to Hubspot Research, more than half of marketing pioneers claimed that “videos yield the highest ROI compared to other types of content.”

Why Videos are so popular nowadays?

It is because viewers and visitors expect something detailed and quick that would not eat up much of their time. They largely preferred to view videos through their smart devices.

The recent study by AIB, a digital video center has showcased that how video content gets consumed in groups:

Continue reading “How To Increase Your Conversion Rate With Video Marketing”

Social Media Management Madness

Social-media-management-madness

With several social networks fighting for your participation, the question, “which social media platform is the best for your brand? is a little difficult to answer. Even though most people don’t watch basketball and the madness only comes with celebrating an occasion, a good theme and healthy competition are perfect.

The Classic Fight of Social Networking Sites

  • Pinterest vs. Instagram

Pinterest and Instagram are photo-centric podiums. When it comes to creating user-generated content, Instagram offers the perfect opportunity. Most brands are competing along with Instagram’s promotions and contests. Most brands are given the perfect podium on Instagram to create user generated content.

pinterst vs instagram

Pinterest offers the perfect chance to create content and the chance to interact with people by repining their pictures. The more interaction, along with growth rate and impact of users, puts the podium on top. Pinterest wins the battle. Continue reading “Social Media Management Madness”

4 Tips to Remember while creating Content Promotion Plan

Promotion is a stage where most agencies fail at content marketing. Creating perfect content without promoting it is like screaming into the wind. No one will hear you. Promotion is a stage where most agencies fail at content marketing. Creating perfect content without promoting it is like screaming into the wind. No one will hear you.

Content marketing is not a fantasy movie where a ghost of baseball legends appears in the middle of a cornfield. People don’t get content by accident. Publishing content alone on an agency website will not produce acceptable results. There is no place for a “field of dreams” theory in content marketing. Continue reading “4 Tips to Remember while creating Content Promotion Plan”

Social Media Marketing: A New Direction to Your Business

Surviving as a business in a cutting-edge competitive world is like a do and die situation. Either you have to do something out-of-the-box and productive, otherwise, you might be lag behind in the market and may become an outdated brand or company. To make your presence all pervasive, you need to identify the correct opportunity and that opportunity is Social Media Marketing.

Today we will walk through some strong and proven benefits of incorporating social media into the business. Before that, let see why Social Media is so popular?

Why Social Media Marketing is so Popular

The reason behind the immense popularity of social media is the involvement of online audience across various social media platform. Need Proof? Continue reading “Social Media Marketing: A New Direction to Your Business”

Video Marketing: Foolproof Way to Build Trust in Brand

Every conventional or digital business is accomplished with the two prime motives – one is profit and second is a brand image. A smart entrepreneur always focuses on building the brand image rather than profit or money. If your brand image is strong, it will directly contribute to the substantial growth of your business revenue. Video Marketing has become the most reliable way to influence the consumer behavior.

Continue reading “Video Marketing: Foolproof Way to Build Trust in Brand”

4 Reasons that why your business needs Video Marketing

In the previous blog, we have taken a tour to the 360-Degree Videos and its impact on an online business. We have found that 360-degree videos ensure you with the positive and scalable results that can directly contribute to your brand’s success.

Undoubtedly, Video Marketing has become one of the predominant trend and strategy to spread the boundary of the business. Many young entrepreneurs who have incorporated Video Marketing (VM) into their marketing strategies have noticed the remarkable growth in the conversion rate. Many of them claim that video marketing has improved their audience engagement.

Businesses that have used video to promote their brand have got 66% more qualified leads per year and observed revenue growth of 49% faster year-over-year. (Source – Aberdeen Research Report)

Continue reading “4 Reasons that why your business needs Video Marketing”

360 Degree Videos – Tools Your Business Can’t Live Without

In the past few years, the digital world has introduced the number of groundbreaking digital marketing formats and capabilities. These revolutionary content formats have made easy for the entrepreneurs to exhibit their products and business proficiencies efficiently.

360 Degree Video is again in the spotlight and thus become the showman of Video Marketing Trends of 2018. People are known to this concept from 2016 when they came across various 3d virtual games developed in the 360 virtual format. In January 2016, only 1% of large-sized companies have published 360-degree posts and reached to 6% by December. (Source – socialbakers.com)

Continue reading “360 Degree Videos – Tools Your Business Can’t Live Without”