Video has no more an entertainment medium only, it has also gained its position as the most phenomenal marketing strategy.
Many successful entrepreneurs have noticed a prodigious growth in their conversion rate after incorporating videos into their business protocols.
According to Hubspot Research, more than half of marketing pioneers claimed that “videos yield the highest ROI compared to other types of content.”
Why Videos are so popular nowadays?
It is because viewers and visitors expect something detailed and quick that would not eat up much of their time. They largely preferred to view videos through their smart devices.
The recent study by AIB, a digital video center has showcased that how video content gets consumed in groups:
Instead of approaching customers with long and time-consuming content, provide them short, crisp and clear medium.
This can not only help you to improve your customer engagement, but it also leaves you with other noticeable benefits like high website traffic, solid brand awareness, promotes business across social platforms, and much more.
These advantages of video marketing will indirectly contribute to augment your sales.
We are compiling 5 Tricks to Improve Conversion Rate With Videos that can pitch your digital presence towards the success.
1. Bring Your Brand on YouTube
After Facebook, YouTube is the second most popular video platform.
You might be thinking that if it is Facebook, what is the need for YouTube?
Creating a YouTube account is the prime & first stride to step into the world of video marketing.
After posting a video on YouTube, you can easily share your posted video over other platforms as well. This will not take much of your time and resource as well.
Various YouTube Video protocols make video posting, publishing and sharing easy and quick.
YouTube’s algorithm has provided few guidelines that clearly define the parameters to market the video, including:
- Keyword Relevance
- Video Length
- Watch Time
- Number of Subscribers
- Customer Reaction
2. Spread Your Presence to Social Media
Huffington Post in their Study has shown that Facebook, Messenger, YouTube, Whatsapp, and Instagram are a few popular Social Media platform where a large number of audience are active.
Doing video posting on the social platform every day can keep your brand new and fresh for your audience.
Make sure, what all you post on YouTube should be shared on Facebook, Instagram, Twitter profile.
This will not only improve your customer relationship but also create brand awareness among your targeted audience.
If you are not expert in handling Video Marketing, then you can also hire all-inclusive tools like Megarray that can help them to create, publish and share video content across different Social media platforms including YouTube with no time.
3.Live Streaming Approach
Live Streaming brings a life and feels to your digital presence that can improve the user experience.
Through Live Streaming, the audience feels connected with your business and you as real experience.
“80% would rather watch Live Video from a brand than read a blog, and 82% prefer live video from a brand to social posts, especially Facebook.”
Remember one thing, longer your live video session, more will be the audience engagement.
Conduct seminars, product demo, service demo through live videos only.
4. Include Instagram Stories
According to Statista “Instagram had reached 800 million monthly active users, up from 600 million in December 2016.”
The Feature-rich functionality of Instagram enables you to post tonnes of pictures and videos easily.
It is very useful especially when you want to focus on a specific topic for a specific time period. As stories expire after 24 hours, so, you can post your targeted topic easily.
Furthermore, Instagram can help you to maintain the freshness and authenticity of your video content. This will further create and build interest among the audience and improve customer engagement.
5. What Kind of Video You Should Promote
This is another important consideration you must ponder while strategizing your video inputs.
Your audience expects something crisp, clear and quick from you. Need proof?
According to HubSpot, 54% of consumers want to see more video from marketers in the future.
There are basically 3 Types of Videos Content which online visitors expected to see on your website or social media platforms:
- Company’s Video
- Product/Service Video
- Client’s Testimonials Video
These 3 major types of videos will not only attract your customers towards your business, but it also improves the trust & reliability factor of the brand.
So if you haven’t started Video Marketing yet, now it is a high time to invest in this and yield the highest ROI.
By following above proven tricks, you can not only make your video marketing campaigns successful, but operating capabilities like Live Streaming can help you to establish a real-time synchronization between your brand and customers efficiently and quickly.