Every conventional or digital business is accomplished with the two prime motives – one is profit and second is a brand image. A smart entrepreneur always focuses on building the brand image rather than profit or money. If your brand image is strong, it will directly contribute to the substantial growth of your business revenue. Video Marketing has become the most reliable way to influence the consumer behavior.
Many digital pioneers across the world have incorporated the three types of Videos to their business website:
- Company’s Video
- Product/Service Video
- Client’s Testimonials Video
With these they have noticed a remarkable growth in their business and brand popularity.
Let’s see how different videos & video marketing build a trust factor in your brand and entice them to take action.
Why Your Brand Need Video Marketing
When it comes to representing a brand story or product/service presentation, people prefer Video Marketing. Why? In a HubSpot Survey 2017, it was found that 54% of consumer or visitors expect video marketing content.
Thus, making Video Marketing a part of your Business or social presence can not only help you to streamline your marketing capabilities and pitch your business in a right direction, but also establish a firm customer’s trust over your brand.
3 Major Types of Videos that make your Brand Reliable & Trustworthy
Here you will find 3 types of videos that every visitor expect to see on your website or social channels:
Brand Story/Company’s Story Videos
Digital pioneers from Wild Web Bunch state that 64% of visitors are more likely to buy a product/service on an online retail site after watching a video. Thus, it has provided you with the clue that how Video Marketing can influence your customers.
Nothing is better than video to express your proficiency or brand story. Videos of the company including establishment story, portfolios, achievements, and excellence facts will connect the customer realistically to the brand.
Product/ Service Demonstration Videos
In today’s fast pacing world, it is next to impossible to showcase your long products or services individually to each of your customers. So, video marketing is a foolproof and engaging way to feature your business efficiency among visitors.
Moreover, this allows you to exude the extensive array of your product in one go. You can also prefer to give product or service’s functionality demo through video as well.
Testimonials/ Client’s Feedback Videos
Testimonials act as a brand ambassador for your business that reflects the ultimate level of the credibility and authenticity. Testimonials videos encourage the customers to take action which directly contributes to the substantial growth of your digital presence.
Video Marketing provides you with the finest wherewithal that connects your audience to your brand. Video Marketing through Megarray can help you to centralize your videos efficiently that can elevate your business growth.